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TDC Curates Baya: 2024 Annual Collection Part 2


Following on from Part 1 of this two-part series, which featured the residential shoot, here in Part 2, I carried out the set design, art direction, and styling for the Baya studio shoot.

In continuation of Baya’s theme of embracing the natural environment, I wanted to create an earthy, textural backdrop for the studio. To achieve this, I chose Porters Paints Interno Lime Wash in Irish Elk. Clean lines were offset by rounded forms, while tactile finishes in stone and wood, along with sculptural objects, drew from nature. Additionally, artworks such as Greer Clayton’s 'Day is Clearing' and Rachel Wegrzyn’s 'Volcanic' series further enhanced the theme. A standout hero piece—a striking Aubergine armchair by Ligne Roset—added a touch of drama.

For this shoot, I enjoyed creating a subtle yet captivating interplay of colours and textures using Baya's beautiful range of rugs, cushions, and throws. The styling was kept minimal to highlight the intricate textures and nuances of each piece, fostering a cosy and serene setting.

As part of the TDC Curates series, Baya interviewed me for their journal, where I share more styling insights along with some of my favourite products featured in the campaign. Take a look here: TDC Curates Baya


Brand: Baya
Styling: Studio TDC
Photography: Mel Jenkins
Styling Assistant: Kirsty Dawn
Interno Lime Wash in Irish Elk: Porters Paints
Blacktop Gamble Oak, Jacobsen Traffic 250 in Pearl Grey: Flooring Xtra
Custom Sofa, Audo Plinth Cubic by Norm Architects, Custom Bedhead: Exhibit One
Ligne Roset Hemicycle Armchair by Philippe Nigro and Ligne Roset Pukka Armchair by Yabu Pushelberg: Ligne Roset NZ
Aperture Low Table and Aperture Side Table: Vertone
Vibo Vesoul Cantilever Chair by Adrien Audoux & Frida Minet, Large Antique Pot and Single Bobbin Tri-Leg Stool: Vitrine
&Tradition Lato Side table by Luca Nichetto and Gubi 9602 Floor Lamp by Paavo Tyne: Cult
Distinct Coffee Table, Filo Lamp, Oblique Stool, Bon Wooden Tray, Oyster Table Lamp all by Ferm Living, New Works Kizu Portable lamp - Rosso Levanto: Slow Store
Greer Clayton ‘Day is Clearing’: Greer Clayton / Parnell Gallery
Rosa Bowl 'East Coast', Platter/Wall Art: Author Ceramics
Artwork: Rachel Wegrzyn “Dormant 29”, Fable Ceramics Table Lamp by Tai Berdinner Blades, Amelia Fagence Balance Plinth Bowl, Hitoshi Morimoto Shirahana Vase, Large hand-built vessel by Fiona Mackay: Public Record

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