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TDC Curates Baya: 2024 Annual Collection Part 1


Last year I began working with Baya, a NZ design brand that creates considered pieces for living, crafted by artisan makers. From styling campaign imagery at inspiring residential locations to art directing and styling studio shoots, I feel right at home working with their stunning range of textile products. Developed for those with an eye for the refined who appreciate quality, Baya’s collections of rugs, cushions and throws align with my personal aesthetic and love for texture and neutral tones. These products, which I believe are pivotal in bringing spaces to life, embody the essence of what makes a house a home.

For the 2024 Annual Collection the team travelled to Raglan, to shoot at a beautiful property by Edwards White Architects, followed by an in-studio shoot. Sharing this in two parts, beginning with Raglan, my styling was inspired by the setting of Sisters Sanctuary—an architectural home nestled in bushland and coastal surroundings. 

Baya’s collection pieces provided the ideal colour palette to reflect both the warm tones and textures found in the natural landscape and my personal love for neutral and earthy hues. I was particularly drawn to the calming tones of oatmeal and ecru, as well as the rich brown tones of cinnamon and cocoa.

To harmonise with the wood and concrete finishes of the architecture and provide a soft backdrop for showcasing this season’s warm palette, I incorporated pale wood elements and soft neutrals. The addition of ceramic pieces in sandy hues further evokes a sense of tranquility, mirroring the home’s seamless integration with its natural environment.

As part of the TDC Curates series, Baya interviewed me for their journal, where I share more styling insights along with some of my favourite products featured in the campaign. Take a look here: TDC Curates Baya


Brand: Baya
Styling: Studio TDC
Photography: Studio Weir
Videography: Taylor Prichard
Styling Assistant: Kirsty Dawn
Karimoku Case N-S02 Modular Sofa by Norm Architects, L.Ercolani by Ercol Pebble Tables, Ercol Marino Chair by Dylan Freeth: Good Form
Custom Sofa: Exhibit One
Sublime Takesi Nii 'Ny Chair' Folding Chair, Refined Walter Cornell Recliner Armchair by Greaves & Thomas: Mr Bigglesworthy 
Aperture Low Table and Aperture Side Table: Vertone
Thonet Ebonised 209 Chairs and Single Bobbin Tri-Leg Stool: Vitrine
Gubi 9602 Floor Lamp by Paavo Tyne: Cult
Lily Bowl (West Coast), Pillow Vases (Coastal): Author Ceramics
New Works Kizu Portable Lamp and Pleat Pitcher, Ferm Living UTA Piece and Serena Cup, Marloe/Marloe Ceramics: Slow Store
Tribu Amanu Outdoor Lounge Chair and Dunes Side Table by Yabu Pushelberg: Dawson & Co

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