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BoConcept | Collaborate Launch


Constantly evolving their product offering with each new collection, Danish brand BoConcept has collaborated with several international designers, the most recent being Oki Sato of the Japanese brand Nendo. This collaborative process has now been brought to New Zealand, with BoConcept inviting three local designers to curate a space in their BLOC showroom using product from both BoConcept and their own personal collections. 

Working with BoConcept for the last few months, fashion designer Juliette Hoganillustrator Evie Kemp and jewellery designers Meadowlark have now brought their unique spaces to life. Last night I had the pleasure of attending the exciting launch.

I was instantly drawn to the minimal styling and clean lines of Juliette Hogan's work space. It has a lovely sense of calm, a feature Juliette says is important to her in helping with the creative process of design. Her love of photography is showcased with stunning imagery of the Juliette Hogan summer 14 campaign on the walls, reflecting the clean and subtle nature of the brand.

Fun and eclectic, Evie Kemp says the inspiration for her living space is that of juxtapositions - in theme, shape and texture. "It’s through these juxtapositions that a space takes on a life of it’s own and is a visual and sensory delight to be in. This space represents my personality and all facets of my life, a haven to relax in surrounded by all the things that I love."

Meadowlark designers Claire Hammon and Greg Fromont, along with Charlotte Rust chose to curate a dark bedroom to create density, layering in lots of texture for interest. The duvet cover features patches by Andrew McLeod who they have just launched a collaboration with. "This room is a mash up of what we would consider our dream home."  

BoConcept | Collaborate will be on display at BLOC (Cnr Enfield & Normanby roads, Mt Eden) until the 12th of July, so if you're in Auckland be sure to pop in for a look!

Photo credit: Duncan Innes

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  1. This is such a great concept and I loved everyone of them for their unique styles. Great to see you like always! Mel xx



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