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Thread Design | New Collections Inspired by the Beautiful NZ Landscape


At a time where we’re all being affected by the Covid-19 crisis, I have been watching the design world with a heavy heart. An industry that relies heavily on elements such as personal interaction, communication, logistics (to name a few), a lockdown, though necessary, was always going to present incredible challenges. Here in NZ we are known for rallying together during times of hardship, and I am proud to see local brands communicating warmly with customers and supporting one another online while navigating these uncharted waters. A reminder that we are all in this together, today I want to shine a light on Thread Design, a NZ design house that has been in business for a remarkable 19 years. One of TDC’s first advertisers, and one of my favourite bedlinen brands since long before then, Thread Design are known for using only the finest linens and creating beautiful printed collections where every colour palette is carefully considered for a stunning mix and match aesthetic. Here's a look at their latest collections.

Altitude Collection
One of the silver linings of living in lockdown has been reconnecting with nature. We are so fortunate in NZ to have beautiful outdoor spaces right on our back doorstep, and I’m sure like many, I have found much comfort in daily walks. Inspired by the mountainous landscapes of New Zealand, the Altitude Collection features a unique print designed to inject the beauty of this scenery into your home. Featuring a warm neutral base and gorgeous earthy tones, the collection includes a Lumbar Cushion, 50*50 Cushion and Pillowcases (sold as a pair).

Flutter Collection
With its delicate aesthetic and soft, feminine edge, the Flutter Collection enhances the art of layering. The unique pattern adds subtle texture and depth to plain colours and perfectly complements the Thread Design Sage Green and Natural Linen ranges together with the Altitude print.

The Flutter collection includes Pillowcases (sold as a pair) and the 50*50 Cushion. In addition to the Green colourway, it also comes in a vibrant Brick colour, to compliment the new Brick Linen range.

Painted Trees
The Painted Trees Collection was designed as a collaboration with the talented New Zealand artist Georgina Hoby Scutt who creates beautiful abstract landscapes from her home studio in Nelson. Painting on linen, canvas and board, her original paintings are distinguished by warm, earthy colours and free brushwork.

"For me, painting is challenging, therapeutic and hugely joyful all in one. I love to bring together colour palettes that sing and radiate a great energy. My brushwork is intuitive and energetic and I'm inspired daily by the beautiful colours, landscapes and still life vignettes that surround me.” — Georgina Hoby Scutt

The Painted Trees Collection includes the Lumbar Cushion and 50*50 cushion.

Photography by Flash Studios

After almost two decades in business, Thread Design is admirably still manufacturing its bedlinen in NZ. The only exception is the printed cushions and throws, which are digitally printed in India due to not having the machinery in NZ to print onto natural fibres. In addition to bedlinen, Thread Design have created their own line of Bedroom Furniture, the Alba Collection. With a goal to achieve simple sophistication, the pieces feature clean lines and subtle details, delivering a fresh modern look. The collection (featured in the above imagery) includes the Alba Bed, with the options of the Base Bed, Bed with Dowel Headboard, and Bed with Plain Headboard, along with the Alba One and Two Drawer Bedsides. Proudly hand-crafted to perfection in New Zealand, Thread Design can customise this furniture to suit, with a choice of sustainable American Ash or Oak, polished to perfection in an array of colour finishes.

Thread design also stock a range of complimentary homeware brands and products. 

While the physical store is temporarily closed during lockdown, the webshop is still up and running. To shop online and learn more about operations during this time, visit Thread Design.

Images courtesy of Thread Design

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