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THE DESIGN CHASER

Good Form Introduces Zaha Hadid Design

3.16.2020

Founded on a commitment to beautiful, functional design and enduring craftsmanship, Good Form takes pride in its representation of forward-focused designers from around the world. Their newest offering, Zaha Hahid Design, was born out of a long-term admiration for Hadid's iconic architecture and is an exciting addition to Good Form's range of timeless design. Launched last week, I had the pleasure of creating the campaign imagery, which I'm excited to share with you today, along with the story behind the collection. 

'Hew' Tumber & Wine Glass, 'Shimmer' Tealight and 'Braid' Waist Vase  

Zaha Hadid Design (ZHD) was established in 2006 by the celebrated architect Zaha Hadid. Her vision was to push the boundaries of contemporary design by embracing the latest technological and material advances. The company is now led by co-directors Woody Yao and Maha Kutay, both Associate Directors of Zaha Hadid Architects, who align with Hadid’s passion for forward focused, contemporary design.

ZHD has collaborated with an impressive series of partner brands including Georg Jensen, Rosenthal and Louis Vuitton to create unique and timeless fashion, furniture and interior design objects, all pushing the boundaries of the material’s capability and pursuing the ambitious vision of the late founder and her team.


'Hew' Wine Glass and 'Braid' Waist Vase

Born in Iraq, Zaha Hadid (1950 – 2016) is known for her pioneering vision that redefined architecture for the 21st century and captured imaginations across the globe. Moving to study and teach in the UK in 1972, Hadid applied a unique, experimental and exacting design approach to all the fields she touched on. Described by one of her university tutors as the most outstanding student he had ever taught, Hadid developed her architectural style early on and has been named "The Queen of the Curve" due her aversion to using 90-degree angles in her designs. 

In the field of architecture, Hadid became famous for her intensely futuristic architecture where she took the strongest materials in the world and manipulated them to form objects that appear soft and sturdy at the same time. She was an immensely important figure in the last two decades, demonstrating an immense energy for innovation, and winning a long list of awards. As the first female winner of the prestigious Pritzker Prize, often referred to as the Nobel Prize of architecture, Hadid eclipsed many others in her field and remains in current consciousness as a fierce figure of determination.


'Cell' Candle Holders
 
The Zaha Hadid Design range comprises of futuristic steel table accents, sculptural glassware, and polycarbonate pendants. The modular Cell Candle Holders, named 'Best International Product' at last year's Denfair, were inspired by the replication and growth of cellular organisms. The candleholders are available in varying sizes and shapes that can be joined together in infinite combinations.

'Hew' Tumbler, 'Hew Wine Glass' and 'Braid' Waist Vase

'Duo' Salt and Pepper Set, 'Cell' Platter and 'Shimmer' Tealight

For the imagery I wanted to create a moody, Autumn feel. Paired with flowers or simply on their own, the sculptural Braid Waist Vases are a true piece of art. The rippled detailing on the Pulse glassware is breathtakingly beautiful, and I love the earthy green colour of the Pulse Bowl. Drawing from Zaha Hadid's innovative formal language of fluidity and motion, the Serenity Platters and Bowls create an incredible centrepiece for the dining table. Their highly reflective surfaces provide a contrast to the matt finishes of the Duo Salt and Pepper Set - a playful architecturally-inspired addition to any table setting - and the stunning Cell Platter in honed Statuario Marble.


'Pulse' X Tealight, 'Pulse' Vase and 'Pulse' Bowl

'Hew' Wine Glass and 'Cell' Candle Holder

The Hew range of glassware explores the concept of natural erosion in the most delicate of materials playing with texture, opacity, form and negative space to create a tactile, visually engaging composition of pieces including a wine glass, tumbler and carafe.


'Braid' Waist Vase, 'Serenity' Platters and 'Serenity' Bowl

'Hew' Carafe, 'Hew' Tumblers, 'Pulse' Vase and 'Pulse' X Tealight 

Goodform owners Dan and Emma Eagle hope to make it possible for New Zealand customers to access a small work by the iconic architect with these accessible objects. Good Form is excited to play a part in continuing the legacy of Zaha Hadid.


'Cell' Candle Holders 

The Zaha Hadid Design range is now available online and in store at Good Form. 


Styling and Photography by Michelle Halford / TDC

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