Baina is a new antipodean brand of curated organic towelling designed in Melbourne by New Zealand founders Bailey Meredith and Anna Fahey. Taking a modern approach to design anchored in craftsmanship and consideration, the new brand sits within a category of elevated necessities. Which, when broken down, means basic retail needs are ethically produced, aesthetically pleasing and quality-made, resulting in less frequent repeat purchasing. Perfect for those looking for timeless design and longevity, the launch collection of hand, bath and pool towels are set in muted earthy tones of sage, chalk and ecru.
I love the simplicity of the designs, each one featuring subtle detailing and finished with the Baina terracotta ribbon. Made in Portugal from GOTS certified organic cotton, the towels are a result of Baina's mindful approach to craftsmanship and materiality, produced with one of Europe’s most established mills.
Anna and Bailey each have strong design backgrounds in fashion and both found inspiration for Baina while working together at sustainably-led interior specialist, Jardan. “Jardan’s strong ethos of sustainability to inform all business decisions from who they work with, to the materials they source, had a profound effect on both of us. For Baina we have replicated that same focus in everything we do,” says Anna. Ideal for bath and beach, Baina also answers all your gifting needs. “Towels are an everyday essential that are normally gifted or reluctantly purchased,” says Bailey. “We wanted to create a collection of unisex towels that everyone would love to own and elevate every style of bathroom.”
Photography by Daniel Walker
Discover the inaugural Baina collection online at shopbaina.com, and at selected stockists.
Images courtesy of Baina
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