Copyright The Design Chaser 2012. Powered by Blogger.

Search Bar

Social Media

Text Space


Citta Design Winter 2016 Collection | In Store Styling


Last week I had the pleasure of doing some in store styling at Citta Design in Grey Lynn. Working with pieces from the Winter 2016 Collection 'Beautiful Utility - A Journey to 1970s Berlin' I created a living area along with some shelf styling at the front of the expansive store. The collection, which takes inspiration from a divided city; the prosperous, modern West Berlin, and the gritty, grey Soviet-led East Berlin, is a story of beautiful contrasts and colours from the 70s. Masculine structural shapes and forms are offset by a subtle feminine colour palette and understated patterning, all of which I embraced wholeheartedly. Wanting to create a cosy yet calming space, the restrained, muted naturals and subtle tonal variations combined effortlessly. The rays of sunshine were an added bonus, especially after a week of rain!

I started with some favourite key pieces of the season including the Hem Sofa and Hem Armchair in Oyster, designed by David Moreland. I paired these with the luxurious Bauen Bamboo Silk & Cotton Rug and  the Radial Round Coffee Table in Natural Oak

Cushions and throws are a must for creating warmth and adding texture and Citta Design have so many gorgeous options. I was in my element selecting from their extensive winter range. A few of my favourites include the Hicks Woven Cushion, the Albers Cushion and the Purl Stitch Wool Throw. For the shelves, I carried through a lifestyle theme in the same palette, with muted Ceramics, fragrant Candles, and textural Storage items and a touch of Brass

Styling by Michelle Halford - TDC / Photography by Sam Van Kan

Located at 34 West Moreland St West Grey Lynn, my in store styling will be on show for two weeks. For other store locations and to shop online visit Citta Design

I'm also going to be sharing some at-home styling with this beautiful collection so look out for that early next week, along with a reader giveaway!

Pin ThisShare on Tumblr


  1. Sooo beautiful, the colour just bound off each other perfectly x

    Millie x

  2. It's all so pretty!



T.D.C© Theme by Blog Milk