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Hunkydory | Spring - Summer 2013


When it comes to my love of all things Scandinavian, fashion is certainly no exception. So when I discovered the edgy Stockholm fashion brand Hunkydory via Pinterest, I decided to look them up. The company was founded in 1996 by Ulrika and Christopher Bjercke, who met while studying at the design school Esmod in Paris. Now based in Sweden their collections have evolved from the traditional Swedish minimalist style to one that includes military influences, along with that hard-to-resist mix of rock and bohemian chic. Having gained international success, Hunkydory is now sold in 16 countries around the world. I'm really hoping it will get to NZ one day soon!  

I love these black and white images taken for the Spring 2013 campaign featuring gorgeous Russian model Anna Selezneva, photographed by Marcus Ohlsson and styled by Lisa Lindqwister. 

Having started as a knitwear line, beautiful knits remain a staple in each collection. Teamed with ivory pants and blazers, boho fringing details and that gorgeous black leather jacket, here are my picks from the latest lookbook. 

Visit to see the full range and stockists. You can also follow them on Facebook and Pinterest.  

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  1. Replies
    1. Thanks Melanie. So glad you like it! x

  2. Bohemian/biker chic is my kind of style - love it! I hope we get their label in NZ real soon. x

  3. Wow love this. Totally my kind of style and obsessing over the styling of these images. Very cool. x



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