Brdr. Krüger unveils its renewed Copenhagen flagship store marking a new chapter in its spatial and curatorial direction. Designed by Studio Nathalie Schwer the store brings together the brand’s furniture collection with selected international collaborators, including Swedish kitchen makers Nordiska Kök. The interior is organised as a sequence of interconnected settings, placing the furniture within a broader material and architectural context and inviting a more considered engagement with craftsmanship, materiality and atmosphere.
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The transformation coincides with Brdr. Krüger’s 140-year anniversary and further strengthens the brand’s positioning of craft within a contemporary cultural framework. Founded in 1886, the family-owned company continues to produce in Denmark while working closely with architects and designers. The renewed space extends this legacy, placing the collection within Copenhagen’s evolving international design landscape.
“Rather than creating a traditional showroom, we wanted to rethink how our furniture is experienced. The ambition was to invite a more intimate exploration—encouraging a slower, more attentive way of experiencing design.” — Jonas Krüger, Design Director, Brdr. Krüger.
The comprehensive interior design is defined by Studio Nathalie Schwer’s architectural approach and sensitivity to material. Bespoke dividers in wood, glass and textile create a series of zones that shift between openness and intimacy. As part of this process, Studio Nathalie Schwer has selected and developed bespoke textiles and material combinations specifically for the space. These have been applied to the Brdr. Krüger furniture to establish a distinct, site-specific expression.
“We set out to create a cohesive spatial narrative, where furniture, lighting, materials and architecture form a shared language. The space is conceived as a sequence of shifting zones—balancing openness and enclosure, and allowing the experience to evolve through movement and perspective.” — Nathalie Schwer, Studio Nathalie Schwer.
Nordiska Kök introduces a deconstructed kitchen element in terrazzo, stone, stainless steel and textured glass, alongside an integrated material library. Lighting by David Pompa brings a sculptural, tactile quality, shaped through material transformation and craft. Rugs from Woodnotes, paint by St. Leo, shelving by Detra, and artworks curated with Bricks Gallery complete the space, reinforcing its layered, material-driven feel.
Located at Bredgade 28 in central Copenhagen, the flagship store is now open and will be officially presented at this year’s 3daysofdesign.
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