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Grand Reopening of CULT's Auckland Showroom


After a meticulous year-long restoration and renovation effort following damages caused by flooding, CULT Design has reopened the doors to its Auckland showroom. Nestled in the heart of Parnell, Auckland’s vibrant furniture district, the new space boasts a total area of 300 square metres and showcases an extensive collection of high-quality design from Australia and Europe.

Located amidst a bustling creative culture and numerous art galleries, the building originally served as the ice storage for all of Auckland, and holds a rich historical significance. Its transformation into a contemporary space mirrors the evolution of both the city and Cult’s commitment to pushing the boundaries of design.

Since expanding their offerings to the New Zealand market in 2006, Cult has witnessed the continuous growth and maturity of the country’s design industry. The impressive standard of New Zealand architecture and interior design, evolving year after year, has fostered a deeper appreciation for high-quality, designer products.

As a testament to the brand’s dedication to the discerning New Zealand market, the showroom features an extensive collection of high-quality, innovative designs. From modern aesthetics to timeless classics, the curated selection reflects the ever-evolving tastes of the New Zealand design community.

Furniture, lighting, and accessories brands available at the Cult Auckland showroom include well-known Australian collections from nau and Coco Flip, handcrafted rugs from nanimarquina, plus Danish design houses &Tradition, Carl Hansen & Son, Fredericia, Fritz Hansen, Gubi, HAY, and more.

Welcoming design enthusiasts, industry professionals, and the local community to join in celebrating the grand reopening of their Auckland showroom, Cult’s knowledgeable and passionate retail team are on hand to help visitors find the perfect forever pieces for their homes or projects.

Photography by David St George courtesy of CULT

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