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Simple Form | New Studio + Interior Styling Service


When Melbourne-based lifestyle concept store Simple Form opened their virtual doors in 2014 I was delighted to share the news in this post and accompanying interview with founder Anne Nguyen. Having had the pleasure of meeting Anne in Melbourne last week, I am now thrilled to tell you about her latest venture, the opening of the Simple Form Studio and launch of their Interior Styling Service. Showcasing their carefully selected range of Scandinavian and Japanese Minimalist products, here's a look inside the beautifully curated store. 

Styling by Simple Form and Marcia Hong / photography by Caitlin Mills

In a separate photo shoot, these next images demonstrate what can be achieved through the Simple Form Interior Styling Service. Featuring both products they carry and those they have the honour of working with, they show how the pieces can be used and styled in the home under the creative direction of Simple Form Interior Styling. They also mark the launch of incredible new artists Jessica Durrant (seen in the studio above) and Benjamin Majdlik (seen below) along with an exclusive Simple Form edition of the Kate Moss Life is a Joke Print.

Styling by Simple Form and Marcia Hong / photography by Caitlin Mills 

Having followed Simple Form's journey since the initial launch, I am so excited to see Anne's dream come to fruition. The studio and styling service are a natural extension of the online store and a beautiful reflection of their inspirational Instagram feed. A must-follow if you aren't already! 

The Simple Form Studio is located at 95 Charles Street in Seddon and is open Tuesday to Friday 10am-5pm and Saturday & Sunday 10am-4pm.

Images courtesy of Simple Form 

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  1. Amazing images, and their products look amazing and go with pretty much anything x

    Millie x

  2. Love this blog. I am Swedish and I love design, especially clean Scandinavian style and design but love to mix it with "kiwi style". Check my blog and see my mixture of Scandinavian versus Kiwi and together.
    Kind regards Asa

  3. I've been admiring that first chair ever since I saw it on pinterest. Such a chic chair! It's nr 1 on my wishlist.

    Could I ask you something? What is the easiest way to upload images from you desktop to instagram? I've been searching, but everyone seems to use different methods. What better way to ask, than to ask the best interior blogger/instagrammer out there :)) .



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