I Love Linen | New Collection + Showroom

Some more creative talent from Melbourne today, I Love Linen first featured on TDC in this New + Noted post last year. Specialising in quality lifestyle linens and accessories, the extensive product range spans all facets of daily life including sleeping, bathing, cooking and relaxing. Sourcing the best fabrics, designers, and makers from around the world, founder Lauren Roe was actually heading over to India as I landed in Melbourne! Fortunately she has found time to send me imagery of her beautiful new collection from her own brand The Bedroom Society to share with you today. 

Made from 100% French Flax Linen, my favourite pieces would have to be the duvet covers that feature a double sided striped design in a choice of Milk, Navy and Softy Grey on the reverse. I love the versatility of these, allowing you to make the bed up with the stripes on the top or underside of the duvet, as demonstrated in the images above. The collection also includes an extensive range of linen duvet covers, sheets and pillow cases in gorgeous colours to mix and match.  

The launch coincides with the opening of the newly designed Collingwood showroom, where you can book a personal style consultation. 

Styling by Stephanie Somebody and photography by Lauren Bamford

What a beautiful space. I'd be in my element surrounded by all that luxurious linen! The showroom is located at 17 Little Oxford Street, Collingwood and is open for consultations Monday to Friday (by appointment) from 10am to 4pm.

Images courtesy of I Love Linen