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The Home of Creative Director Evelina Kravaev Söderberg


Here's a peek inside the Stockholm home of Evelina Kravaev Söderberg, the head of design at H&M Home. White, bright and oozing Swedish charm, Evelina has mixed old with new to create a warm and inviting space. Wood elements, books, plants and a few quirky pieces here and there add to the overall appeal. 

Styling by Lotta Agaton and photography by Kristofer Johnsson for Residence Magazine

Here are a few more images featured on the Elle Decor blog, which includes an interview with the creative director. Evelina says the bones of the space captured her heart — "As soon as we saw the apartment we fell in love ... We have never even thought of moving". However, the charming, layered feeling she has created was a slow process. "Over the years we have slowly built up our collection of furniture, focusing on Mid-Century pieces by designers such as Eames and Aalto, along with vintage finds and pieces that I love from H&M Home," she explains. "It took several years, as I only want to surround myself with objects that I truly love ... and that really just takes time."  

Images via Elle Decor

The secret to creating a home with soul, I couldn't agree more with Evelina. Read the full interview here

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  1. So, so gorgeous! I'm moving into a new apartment next week, and your blog is providing a lot of great inspiration! Thanks :)

    1. Thanks Lily, so glad to hear that. Good luck with the move! x



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