Sleepyhead Launches Sleep Week

I first collaborated with Sleepyhead with this two part series last year when they re-launched their luxurious Sanctuary range of beds. Today, I'm helping spread the word about their new campaign, Sleep Week. As daylight savings comes to an end and we gain an extra hour of sleep, New Zealand's number one bed manufacturer is raising awareness of the importance of a good night’s sleep, and to make sure Kiwis are getting enough of it. To help you find out how well your doing, take a look at Sleepyhead’s Sleep IQ Quiz, which has been designed to tell you your sleep personality.

“Sleep is such an important part of our lives and contributes enormously to our overall health and wellbeing,” says Chris Taylor, general manager at Sleepyhead. “However, as our lifestyles get busier and technology is on 24 hours a day, it’s getting harder to get a good night’s sleep. That’s why we’ve launched Sleep Week and we’re kicking it off with new research we’ve commissioned into Kiwis’ nocturnal habits.

The findings show that many of us feel we don't get enough sleep at night. Disrupted sleep can be caused by stress and anxiety, allergies and aches and pains, the latter frequently made worse by a bed past its use-by date. Of course it's important when buying a new bed to do your research, but with so many choices, it can be confusing. Sleepyhead have developed Sleep Selector, an online tool designed to help you find the perfect bed for your needs. It’s also a good idea to head in-store and spend some time lying on a selection of mattresses to test them all out. And it’s really important you try a good quality, supportive pillow with the mattress. The two items work together to support you properly, which is why Sleepyhead always recommend trying them together. 

Overall, the findings demonstrate the importance of making your bedroom a relaxing, quiet haven where you can recharge after a hectic day. So for today's post, I have created just that, with one of Sleepyhead's beautiful Sanctuary beds. I've chosen a calming neutral palette with soft greys and lots of textural elements including concrete and marble, softened by warm wood elements. 

When it comes to bedding, I recommend choosing good quality fabrics that are soft to the touch and kind on the skin, and don't be afraid to mix different textiles. I can't go past the feel of linen, which is why I've paired the linen sheets with cotton sateen, 360 thread bedding. I love the way the monochrome graphic print contrasts with the soft dove grey sheets. The duvet is reversible, allowing for a different look (in black) if the mood strikes. Because we are moving into the cooler months, I've layered the bed with a beautiful wool throw, and there's a lovely grey goatskin hide on the bench seat for added warmth.

My other must-haves for creating a peaceful place to escape from the daily chaos are candles and fresh flowers. To finish, here's a look at the beautiful Sanctuary Bed uncovered, to show its unique boarding. 

Styling and Photography by Michelle Halford for TDC

For more information visit Sleepyhead. To find your nearest retailer, take a look here. 

Details 
Queen Size Sanctuary Bed by Sleepyhead
Aura Kami Queen Duvet Cover Set from Perch Home
Vida Stonewashed Linen Sheets and Pillowslips in Dove Grey, Scout Modern Border Bed Blanket in grey and white, Bloomingville Grey Goatskin (in store), Missoni Patch Cushion and Organics Lines Design 4 Nodi Rug from Tessuti
Cloud Side Table by Mr Frag in white carerra marble and white American oak and A-Joint Mini Bench by Henry Wilson from Cult Design 
Large GM Pendant by Menu in Basalt Grey and Willmann Vase by Menu from Simon James Concept Store
London Underground Poster by Kreativitum

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