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A New Day | Day Birger et Mikkelsen


Danish brand Day Birger et Mikkelsen is known for its bohemian yet modern style, a result of founder Keld Mikkelsen's incredible vision to merge beautiful ethnic influences from his world travels with Scandinavian simplicity. I especially love the masculine tailoring and embellished details. Whether its eveningwear or everyday essentials, you can be sure of exquisite craftsmanship. 

In addition to Day, the main fashion line, there is Day Home, an interior design collection and most recently 2nd Day, a diffusion line launched in 2011. The younger sister to the women's main line and soon to be reaching our shores here in New Zealand, here's a peek at what's coming.

The 2nd Day collection is built around jeans and denim, but you'll also find blazers, t-shirts and leather garments. I love it all! Described as raw masculinity meets sensual femininity, there is definitely a rock 'n' roll vibe here. And the great thing about diffusion lines, is that they are available at a fraction of the price of the main line. 

Day Birger et Mikkelsen is stocked in small boutiques throughout NZ and according to NZ blog The Style Insider, is expecting their first drop of 2nd Day soon. 

To see the full range, visit

All images: source

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  1. Love it! Thanks for sharing, will be checking The Style Insider out for sure. x

    1. Thanks Vic, just added the link It was started recently by Leonie Barlow, who was editor of Fashion Quarterly when I worked for ACP Media, so a very good fashion resource. Enjoy x



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