As Vipp marks its 80 years anniversary, the renowned Danish brand unveils its most comprehensive product launch since 1939 - a full range of furniture. The exciting launch set for the first half of 2019 will see the introduction of sofas, chairs, coffee tables, lounge chairs and rugs.
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The release features nine items revealing a new, softer side to Vipp’s recognisable look. Organic shapes, tones, textures and crisp upholsteries bring a new dynamic and fresh variety in the Vipp collection. In recent years, Vipp’s venture into architectural projects like the Vipp Hotel has prompted Vipp’s desire to develop a line furniture to inhabit these spaces.
“We are excited to give you the first preview of what has been brewing in our design department for the past 6 years,” explains Chief Designer at Vipp, Morten Bo Jensen.
Upscaling from accessories to furniture comes as a natural next step for Vipp. Fusing its 80 years of heritage in steel manufacturing and tool-maker tradition with a desire to explore more organic materials like textiles, stoneware and wood, Vipp is opening new doors within its design universe.
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Vipp's furniture collection will be available in selected stores from March, and at CULT NZ/AU around June. Exciting!!
Images courtesy of Vipp
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