Today I want to share some recent styling work from Pella Hedeby for a new collection of illustrations by Lovisa Burfitt, a Swedish illustrator based in France. Created exclusively for Rum21, one of Sweden's leading online interior retailers, the six designs are very boho chic - think smoky eyes, red lips and big hats!
With titles such as Lipstick Feu Rouge and La Isla Bonita the illustrations exude femininity. I love they way Pella has styled the collection against monochromatic backdrops, industrial elements, design pieces and quirky objects.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy46AzndsDKHMgCq3cr1-OIuFxtHvh_qRFtUvzl7AOiQXijkDkn1oxydn4qSVJ8q5Sx6sZB24c6Gn_riMneLftp2pYkkDKgZGJcFXT5BwI4u4v9gpnD97NMexkRZaGG8v0sooldd3tVDE/s2048/124340_2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYChUMZEZbc-UmI_iQxDirzsbXgqspCofz6DavpJeAKPs1cVLqtKmmw1DvrcDvvrrVX_uvGwKTsffweoJOWOjdguhZ5q4ALCn-UDnE15kclMTsCYeVJLoxwrW-rlsJ1Ueo3G-XsX9qmzI/s2048/124344_2.jpg)
Beautifully photographed by Kristofer Johnsson, you can see the full series here.
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