Leading timber brand Woodcut recently opened the doors to a stunning new space in Waterloo, Sydney. Commissioning award-winning Melbourne firm Mim Design to apply its creativity and expertise, the Woodcut showroom makes a bold statement in an area renowned for its design pedigree.
Spanning 160 square metres, the showroom was to not only display more than 50 products but to allow clients the space to touch, feel and experience the timber. Mim Design senior interior designer Kristiina Morgan says they were provided with some direction but also encouraged to think broadly, leaving plenty of scope for creativity and bold statements. “It was great for the client to be open to doing something that was creative and organic,” she said. “We use the product a lot with our own clients so we felt it was important to demonstrate the product’s full use and the level of detail that can be achieved from timber and how that is integrated into design.”