The first of the Spring 2017 campaign imagery from H&M Home has been released this week and it is beautiful! Definitely my favourite yet, although not so surprising when you learn who is behind the magic. Styled by Lotta Agaton, with art direction by Therese Sennerholt and Pia Ulin behind the lens, the results speak for themselves. Featuring gorgeous homewares from the new collection, these have been showcased against impeccably styled settings at various locations in Copenhagen. The range includes everything from bedding, ceramics, tableware, cushions, storage, bathroom accessories and much more. Looking right at home alongside high end furniture such as the Beetle Dining Chairs and Stay Lounge chair by Gubi, I'm truly inspired and already looking forward to seeing more!
Imagery via H&M / Group Media