The Ioanna Kourbela Boutique recently opened its doors on Auckland's Jervois Road in Herne Bay, and I had the pleasure of attending an event there recently, in celebration of their gorgeous new home-wear range. Owner Jacquie Hudson, who I met through a mutual friend introduced the Greek fashion design house to New Zealand in 2011. The main line consists of luxurious knitwear, perfect for the coming Winter months. But what really sets this brand apart is the versatility of the garments which can be wrapped, draped, twisted or folded and worn in variety of different ways, according to personal style. I can see why the relaxed, minimalist aesthetic of the clothing has been so well received here in NZ. With a growing number of stockists both here and in Australia, and now an exclusive store I was eager to ask Jacquie a few questions...
Can you tell us a bit about your background - have you always been involved in fashion or was this a change of direction for you?
You discovered Ioanna Kourbela while in Greece. How would you describe the fashion brand and what made you decide to bring it into NZ?
It must be exciting to see the Ioanna Kourbela garments used in photo shoots for magazines or being worn by celebrities. What has been the biggest highlight for you so far?
Ioanna Kourbela Rattan Oversized Top (top image) and Trucks bag (bottom) featured in the latest Fashion Quarterly.
The boutique's interior is beautiful and I've heard from a very good source that your home is amazing! How would you describe your personal style and how is this reflected in the store and your own home?
The beautiful Ioanna Korbela Boutique in Herne Bay
You've recently launched the new Ioanna Kourbela home-wear range. Tell us a bit about the collection.
What are your favourite pieces from the current home-wear and winter collections?
You've recently started stocking Savar Skincare at your boutique.... are you planning on adding more brands or products to your range?
What inspires you right now - travel, magazines, people or the web?
Do you have any advice for those who dream of going into business themselves?
The gorgeous ladies of of IK Boutique, owner Jacquie Hudson (right) and Sohpia Sphan
Huge thanks to Jacquie for taking time out of her busy schedule to answer these questions for us. I can't wait to see the new knits that are due to arrive soon! The Ioanna Kourbela Boutique is located at 218 Jervois Rd, Herne Bay in Auckland. For other stockists throughout Australasia, take a look here. To keep up to date with new arrivals and events, make sure you follow IK NZ on Facebook.