Aesop currently presents a striking installation in the Queen Street windows of Auckland retailer Smith & Caughey’s—home to the skin care company’s inaugural New Zealand department store counter, opened in December 2017. Unfortunately I couldn't make it to the unveiling last week but it is so stunning that I wanted to share it with you before it finishes in a few days time.
"An ephemeral presence on Queen St", the installation reimagines several of Aesop’s signature elements—a scientific approach to skin care, distinctive amber glassware, and long-standing passion for literature and design—in a display both unorthodox and beguiling. Passers-by are warmly invited to discover the installation and to stop by the Aesop counter inside. Here, trained consultants will be pleased to demonstrate formulations and to offer personalised skin care recommendations over a restorative cup of tea.
Aesop was established in Melbourne in 1987. Its objective has always been to formulate skin, hair and body care products of the finest quality. Having opened its first signature store in New Zealand, Aesop Newmarket, in 2016, Aesop now hosts customers in three stand-alone stores, in addition to its Smith & Caughey’s counter.
A sincere interest in sophisticated and sustainable design extends to every aspect of Aesop’s workings, predicated on an unequivocal belief that intelligent design improves our lives. And in line with a passionate, long-standing interest in the arts, the company has consistently engaged with and supported the cultural sphere.
Images courtesy of Aesop
