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Menu | New Campaign Images


It's no secret I'm more than a little obsessed with Danish design company Menu. Even though their current catalogue has been out for a while, I feel like I'm still revelling in the beautiful imagery, not to mention coveting the entire range of products. If you're with me on this (and I know many of you are) then you will be as excited as I am about the new images that have just surfaced. Shot in an old apartment at Amager in Copenhagen for their next catalogue, I was immediately taken by the vintage feel of the rooms and different coloured walls. Painted in a range of muted colours, they provide the perfect backdrop for the minimalist objects, furniture and lighting.

Collaborating with some of the most talented designers in the world, Menu's move into furniture has resulted in some stunning new pieces such as the day bed, the Afteroom chair, and the Knot Trestle table by Cecilie Manz, which cleverly uses leather strips in place of screws. Incredible styling by Pernille Vest has been captured by photographer Jonas Bjerre-Poulson of Norm Architects

If you're curious to see how these shoots all come together, check out this video 'A New Way'. Filmed last year, it gives a behind the scenes glimpse at the Menu creative team at work.

Images via Emmas Designblogg and the Norm Architects Facebook page. Video via Vimeo

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