In 1999 two designers, Englishman Chris Martin and Swede Magnus Elebäck, met and started working together as consultants in the furniture industry. Continuing to work side by side for the next decade, they went on to launch their own furniture company Massproductions in 2009. Developing high quality, tactile furniture, the award-winning Stockholm based design brand is now available in NZ from Simon James Design.
I've picked out a few of my favourite pieces from the collection, starting with the elegant Crown Easy Chair, pictured above and below. Elegant yet also playful, the unique design features an open back with fully upholstered side panels, giving a sense of volume despite the chairs low weight. Available with or without castors, in a range of beautiful fabrics, the chair provides a stylish and dignified sitting experience regardless of the location in which they are placed.
Massproductions have several stunning sofa collections, all available from Simon James Design. With soft, appealing curves, the beautiful Dandy Sofa is designed to sit freely within a room, creating interesting areas and flowing pathways around it.
The Mega Sofa features thin steel tube side panels which enclose, lift and plump the cushions all at the same time. A design that results in superb comfort, it also creates a beautiful sculptural expression. Available in a range of fabrics, I particularly love these earthy beige and dark green hues.